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Resources

Best tools that work for you!

Social Media

Managing social media can be a challenge, finding tools that help automate the process become life savers so you can focus on other priorities. My favorites are:

  • Planology is a visual planner & scheduler for Instagram.
  • Hootsuite allows you to manage all your social media in one place. I love using this to monitor the brands comments and messages that you can view in one dashboard. Oh and I just use the free version, how awesome is that?!
  • Tailwind is a great scheduler option for Pinterest & Instagram. I really like it for Pinterest as the analytics are more in-depth than other tools.
  • CoSchedule combines blogging and social media, they have different levels so you start small. I personally love this app because I am a planner, but forgetful. So I can plan my month out in one day and set it and forget it. It also has a ReQueue feature that automatically reuses your best posts. They also help assist with SEO for your content with the Headline Analyzer.
  • Curalate is a great tool for larger brands. It takes your social media to the next level by increasing the your ways to sell. It combines your social channels with your commerce channel. Easy to manage by one person, but gives your brand the appearance of being a large competitor.

Design

Starting out can be challenging to find a graphic designer or to be able to afford one. Luckily there are some great tools out there to help you be your own designer.

  • Canva and Creative Market both provide tools for you to build or edit amazing designs to use for social media, website and marketing.
  • Professional stock photography can help you boost your business Haute Stock and Dear Miss Modern are great resources for feminine photography. Creative Market also doubles as a photography resource that ranges in almost every time of photo you could imagine.

Web

You don’t have to spend thousands on a website, but you do need to invest in getting your website to present your brand the best way possible.

  • WordPress.org is the best on the market to get started with your brand. It is fully customizable and the only web service I prefer. Not to be confused with WordPress.com.
  • A great source for web templates is Themeforest, you may need a little coding, but most templates come set up for anyone to be able to edit them. Plus, they have the widest range in templates out there.
  • If you are looking to set up an eCommerce store WooCommerce is the first one I recommend to clients. It is everything you could possibly need and to start it is a free plugin on your wordpress.org site.

Email

Email marketing is one of the most effective avenues for providing a connection between brands and consumers.

  • The top three email clients that I recommend are Campaign Monitor, ConvertKit, and Mail Chimp. Research them all to decide which fits with you the best and price point for your brand.

Online Courses

Providing online courses is a great way to monetize your brand. I have found two helpful resources to assist with creating, marketing and selling your courses.